Fayetteville Woodpeckers Become the Eighty Deuces

Publication: Minor League Baseball (MiLB)
Year: 2023
Category: Press Feature / Interview

An inside look at the development and launch of the Fayetteville Woodpeckers' Eighty Deuces identity, including my perspective on the creative direction, collaboration with the 82nd Airborne Division, and the inspiration behind a new military appreciation tradition.

Featured Coverage: Fayetteville Woodpeckers to Become the Eighty Deuces

Related Work: Eighty Deuces | Beyond the Ballpark

Ashlei Elise

Hi. I’m Ashlei Elise.

I’m a marketer, writer, storyteller, and creator who has made a career out of figuring out what makes people care, and what makes a story worth telling.

My work has taken me across industries, organizations, communities, and more than a few unexpected turns. Along the way, I’ve built brands, grown audiences, created experiences, helped tell stories that matter, and learned that some of the most interesting ideas are the ones that don’t fit neatly into a job description.

These days, I’m making more room for those ideas through BAE Studios, the creative home for the things I want to build, write, create, and put into the world.

Sometimes that looks like marketing. Sometimes it looks like a conversation, a book, a product, a plane ticket, or an idea I can’t stop thinking about.

I’m interested in good stories, interesting people, meaningful work, and building a life big enough to hold all the things I am.

This site is where those things get to live together. Welcome. I’m glad you’re here.

https://www.ashleielise.com
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