Small Moment. Big Reach.

One spontaneous moment. 332.8K views. 31.3K likes.

Being in the right place at the perfect moment. That's the secret sauce.

Lucky for me, I always have my camera ready. You never know when the kids are going to give you your next viral moment!

During the Fayetteville Woodpeckers' 2023 Summer Youth Camp, I captured a spontaneous moment that was simply too good not to share.

I filmed, edited, and published the video on TikTok, letting the humor of the moment do most of the heavy lifting. No elaborate production, no complicated campaign. Just a little fun at the ballpark.

The result? More than 332,800 views and 31,300 likes, reaching audiences well beyond Fayetteville.

Not bad for a day at summer camp!